The World: Amsterdam - W&K Amsterdam picks up Turkcell business

The communications and technology company Turkcell has appointed Wieden & Kennedy Amsterdam as its new creative agency.

W&K will be responsible for creating and developing a campaign for the launch of Turkcell's 3G service, which is scheduled for mid-2009.

Turkcell, which has 36.3 million customers, is the second-largest mobile operator in Europe, and one of Turkey's biggest advertisers.

Lee Newman, the managing director of W&K Amsterdam, said: "Turkcell's business success is impressive and their passion infectious. Turkey is becoming an increasingly important market and we're thrilled to have such a prominent company as our first client there."