The World: Athens - Greek Tourism strikes a deal with E! Entertainment

The Greek National Tourism Organisation is partnering with E! Entertainment Television, the US-based network, in an attempt to attract more big-spending visitors to the country.

The year-long European multiplatform campaign will consist of on-air and online advertising and result in GNTO exposure at high-profile events covered by the network including the Cannes and Rome film festivals.

As part of the deal, GNTO will also be the primary sponsor of the "red carpet" section of E! Online's recently launched websites in the UK, France, Italy and Germany.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How Facebook helped Sigrid top the charts


The 5 best TV ads of the moment