The World: Atlanta - CNN launches client-funded mobile news service

CNN has teamed up with Xerox to launch a free mobile-phone news service.

Delivering the top-ten world news stories from CNN's website, the CNN multimedia ticker is the news network's first service to be solely supported by an advertiser, and the first to be delivered independently of a mobile operator or handset manufacturer.

Xerox branding appears on the product's homepage and on pages across the service.

The service, developed by Mediabricks AB, will be available to more than 300 million potential subscribers in more than 30 countries.