The World: Auckland - TBWA\Tequila wins Skycity repositioning task

Skycity, the New Zealand-based entertainment group that owns and operates casinos across Australasia, has hired TBWA\Tequila to handle its business following a pitch.

The appointment is part of repositioning for the company, following a multimillion-dollar refurbishment of its flagship Auckland operation.

Jane Hastings, Skycity's marketing chief, said: "TBWA\Tequila best demonstrated its international creative thinking and a whole-of-business strategy in its pitch."

Skycity casinos depend largely on several hundred high-stakes gamblers, often from East Asia, who may gamble hundreds of thousands of dollars during a single visit to a casino.

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