The World: Bangalore - Ogilvy & Mather launches full-service agency

Ogilvy & Mather is launching a full-service agency in Bangalore called Meridian.

N Ramesh, the national creative director at O&M Delhi, and Ganesh Raman, the vice-president and head of O&M Hyderabad, will head the new agency.

Ramesh will be the national creative director, while Raman will be the executive vice-president.

The agency has been set up to service clients who either prefer to work with agencies that are purely Indian in their approach, or those who prefer smaller agencies. It will also be used to handle conflicting businesses that cannot be taken on by O&M.