The World: Bangalore - TBWA\India picks up V-Guard creative account

TBWA\India has landed the creative advertising account for the Indian electronics brand V-Guard. The agency won the business after a pitch against three undisclosed local agencies, and will work on the account out of its Bangalore and Kochi offices.

V-Guard has around 40 million customers across India. Its products include electronic voltage stabilisers, fans, pumps, motors and electric water heaters.

Shiv Sethuraman, the chief executive of TBWA\India Group, said: "V-Guard is a trusted and reputed brand with great ambitions and we look forward to working with them."