The World: Bangkok - Creative Juice to expand beyond Asia-Pacific

Omnicom has signalled its intention to extend its Creative Juice brand beyond South-East Asia with the appointment of Witawat Jayapani and Thirasak Tanapatanakul as co-chairmen.

Jayapani and Tanapatanakul are currently the chief executive and the executive creative director of Creative Juice\G1 Thailand.

Their new roles will see the co-chairmen take on extra responsibility for exporting Creative Juice beyond its heartland to markets outside the Asia-Pacific region.

Keith Smith, the international president of Creative Juice's TBWA parent, said: "Creative Juice is a brand that we are very proud of. We need to ensure that its great creative performance in Thailand is mirrored around the world."


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