The World: Bangkok - DraftFCB Thailand overhauls its top management

DraftFCB Thailand has promoted Anucha Viriyachai to chief executive and Apirak Paul Apisarnthanarak to managing director, in an overhaul of its senior management.

Apisarnthanarak replaces Barry Smit, who is retiring after 20 years at the agency and will be retained as a consultant. Viriyachai was formerly the general manager of the Interpublic agency. Apisarnthanarak formerly headed its business and account planning division.