The World: Bangkok - McCann lands Boots Retail International task

McCann Erickson Thailand has won the global Boots Retail International business, worth $18 million.

The Bangkok-based agency, which won the $2 million Thai portion of the account earlier this year, took part in a global multi-agency review by BRI.

The review was aimed at consolidating the creative portion of the business for all of Boots' retail operations outside the UK. Mother, which handles Boots in UK, was unaffected by the review.