The World: Bangkok - McCann WorldGroup reclaims Goodyear business

Goodyear has consolidated its Far East regional business into the McCann WorldGroup.

The McCann office in Bangkok was awarded the business after a pitch involving Ogilvy China, the Australian agency Traffic and the Ohio-based HFC. All are Goodyear roster shops.

The winning agency will work initially on the launch of the company's new premium range of tyres, Assurance, which made its debut in the US six months ago.

The appointment marks a return to the business for McCann, which had the account until 2004, when it was decentralised and run on a market-by-market basis.


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