The World: Bangkok - Midea hires McCann Erickson to handle ad account

McCann Erickson Thailand has been appointed by the household appliance manufacturer Midea to handle its advertising account in South-East Asia.

McCann will work on both above-the-line and below-the-line campaigns for the brand, with the first work breaking in the third quarter of this year.

The agency will also be responsible for working on product campaigns for Midea in the Vietnam market.

Midea is one of the largest advertisers of household appliances in Asia, and also holds an interest in the real estate and logistic sectors.