PepsiCo Thailand has moved a substantial slice of its £20 million media planning and buying account into OMD after a pitch that lasted nearly a year.
OMD will now handle all of PepsiCo's planning on its beverage brands, as well as buying for its beverage and food businesses.
Bellamy Hayden, the Australian media company, which has an office in Bangkok, will handle the remainder.
The account was previously split between MindShare and OMD.
The agency decided to review its business in December last year in a bid to consolidate its beverages and food accounts in the country.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
