The World: Bangkok - PepsiCo puts food and drinks media into review

PepsiCo Thailand has called a media review aimed at consolidating its beverage and food accounts. Separate pitches will be held for planning and buying duties.

The pitch will include the company's roster agencies: OMD, which handles its $18 million beverage business; MindShare, which handles the $5 million Frito-Lay account; and the Australian planning specialist Bellamy Hayden, which works with PepsiCo in Australasia.

The FMCG giant has denied that this will spark a wider alignment across the Asia-Pacific region.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content