World: Bangkok - Saatchi & Saatchi relocates HQ to Thailand

Saatchi & Saatchi is to shift its South Asia HQ from Singapore to Bangkok after hiring Andy Greenaway as its regional creative director.

Management of the region is headed by the chief operating officer, Patrick Brett, and the regional planner, Sean Boyle, both of whom are based in the Thai capital. Overall management for Asia-Pacific and Australasia remains with the chairman and chief executive, Jim O'Mahoney, in New York.

Greenaway's move to Saatchi & Saatchi from Ogilvy & Mather in 2004 sees regional creative duties split along north/south lines, although the role of North Asia regional creative director has yet to be filled.