The World: Barcelona - Alarcon joins SCPF as joint exec creative manager

SCPF has appointed Mauricio Alarcon as its joint executive creative manager.

Alarcon will work alongside David Caballero, reporting directly to the executive creative director, Toni Segarra.

Both Alarcon and Caballero will share the management of the agency's creative department, with Segarra retaining overall supervision.

Along with the appointment of Alarcon, Borja Orozco, the vice-president and creative manager at Mr John Sample, has joined SCPF as a member of the agency's creative management board.

In his role, Orozco will work closely with Caballero and Alarcon to lead the agency's concept development.


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