The World: Barcelona - FC Barca teams up with Major League Soccer

Barcelona Football Club has signed a five-year deal with Major League Soccer to handle its US marketing.

MLS's marketing arm, Soccer United Marketing, will oversee sales, PR and marketing, as well as any future strategic alliances for the club.

Six matches between FC Barca and MLS teams are also part of the package, although details are still being finalised.

Ferran Soriano, the Barcelona vice-chairman, said: "We want global brand equity. Football is one of the few sports that can be truly global. But, to be global, we have to have strong roots."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content