Media Planning Group has appointed German Luis Buceta (pictured) to the newly created position of global head of print media. He will be responsible for the management, media buying and negotiations with publishing houses around the world.
He is moving to MPG from Publicitas Spain, where he was managing director in charge of the advertising business of the publishing companies Time, Axel Springer and Telegraph Group.
Juan Bascones, the chief buying officer at MPG, said: "Buceta's international and pan-regional experience will be an asset and we look forward to consolidating and improving our relationship with the main publishing companies."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
