The World: Barcelona - MPG picks up Mitsubishi media account

Havas' Media Planning Group has strengthened its automotive portfolio in Spain, winning the media planning and buying account for Mitsubishi.

MPG already runs the Peugeot and Citroen media accounts in Spain. The Mitsubishi business, valued at around 12 million euros, was held by Mediaedge:cia.

PSA Peugeot Citroen and Mitsubishi have recently signed an agreement to jointly produce a new SUV model, to be available in 2007.