The World: Beijing - Agencies compete for digital Wrigley business

Wrigley has called a pitch for the digital creative account for its entire portfolio of brands in China.

The company has invited up to five agencies to participate in the review, including Agency.com, Digitas and Tribal DDB.

The account incorporates all of Wrigley's chewing-gum range, including Extra and Juicy Fruit, as well as all of its confectionery brands, such as Skittles and Sugus.

It is not yet known whether Wrigley will split the account between two agencies or just appoint one single shop.

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