The World: Beijing - Centrum searches for agency to handle China brief

Centrum, the Wyeth Consumer Healthcare-owned vitamin brand, is looking for an agency to handle its creative business in China.

Four agencies, including the Wyeth roster shops Leo Burnett and TBWA, are participating in the review, which begins with presentations at the end of this month. The creative pitch comes nine months after Centrum conducted a review of its media business in China. The company appointed MediaCom to handle the account following a pitch.

Centrum is the world's biggest selling multivitamin, with products including Centrum Performance.