The World: Beijing - China bans 'social pollution' ads for sex toys

China has banned TV and radio ads for push-up bras, figure-enhancing underwear and sex toys in the latest move to purge the nation's airwaves of what the government calls "social pollution".

Having already targeted ads using crude or suggestive language, behaviour and images, regulators are tightening their grip on TV and radio.

The move by the State Administration of Radio, Film and Television also bans ads for sexual aids. A notice said such ads "not only seriously mislead consumers, harm people's health, pollute the social environment and corrupt social mores, but directly harm the credibility of public broadcasting and affect the image of the Communist Party and the government".