The World: Beijing - China's economy likely to avoid post-Games hangover

The economic slowdown that tends to afflict the hosts after an Olympic Games will not apply to China, according to research.

Alex Abplanalp, the head of China Media Consulting in Shanghai, said that, for China, there is "no real sign of a significant hangover for the remainder of 2008. Many non-Olympic-related advertisers held back media activities during the Games to avoid the intense advertising clutter."

It's believed that hosting the 2008 Olympics will see China's ad market grow to $35 billion, a rise of 22 per cent from 2007.

Forecasts by Group M predict that China will become the world's third-largest ad market in 2010.