The World: Beijing Chinese adspend shows signs of slowing

The growth in China's adspend slowed down last year, although analysts expect it to pick up again as the 2008 Beijing Olympics draw nearer.

Data from CTR Market Research showed total adspend increased by 9 per cent compared with 18 per cent growth in 2006, while Nielsen reported a growth of 15 per cent in 2007; the figures differ because of varying methodology. However, both research houses agree that this year will see strong growth.

CTR said the slowdown was partly owing to advertisers holding back budgets in advance of the Olympics and new government regulations for the property and pharmaceutical industries, leading to less robust growth in these sectors.

Meanwhile, advertising for such things as plasma TVs and outbound travel grew substantially.