The World: Beijing - Fendi appoints DMG for campaign in China

DMG has been assigned to design, manage and implement marketing campaigns and events for Fendi across China. The independent agency was awarded the assignments following a review by the LVMH-owned brand.

Fendi has tasked DMG with launching its flagship store in Tianjin (one hour east of Beijing) in the Hisense Plaza, a major shopping centre selling luxury brands such as Gucci, Cartier and Omega.