The pitch will include all of the company's roster agencies, including McCann Erickson, Lowe, JWT, Ogilvy & Mather, DDB and TBWA.
The first presentations will be held in New York in early April. A second round of pitches will take place in Shanghai in May.
The pitch will be run by J&J's recently appointed global advertising and communications vice-president, Joe McCarthy, who moved to the cosmetics company from StrawberryFrog New York.
J&J has set up a specialist Olympics team headed by Mike Hsu, the former head of its consumer franchise division, to help leverage its sponsorship investment for the China games.