The World: Beijing - Li quits Grey to start strategic planning business

Josh Li, the managing director of Grey Global's Beijing office, is leaving the agency to set up a strategic planning business.

This departure follows the news that the agency's chief executive, Viveca Chan, will leave the network at the end of the year. The agency is now preparing for a major shake-up of senior management.

Li started his advertising career as an account executive with Grey Beijing in 1994. He will be replaced by Tammy Sheu, a former business director at Ogilvy & Mather Shanghai, who joined Grey last month.