The World: Beijing - Mars shortlists four shops for China media review

OMD, Mediaedge:cia, Starcom Mediavest and ZenithOptimedia have made it through to the second round of pitches for Mars' media account in China.

The date of the next stage of pitches is still unknown, and the agencies have yet to receive a brief from the client.

Mars called a pitch for its media business in February this year, as part of a procurement-driven requirement to review its agency every two to three years.

MediaCom, the incumbent on the account for the past three years, was invited to repitch. However, it has not confirmed whether it has made it through to the second stage.

Topics