The World: Beijing - Mazda China retains DMG for M2 and M3 models

Mazda China is to retain its incumbent agency, DMG, to handle its M2 and M3 models after a pitch that included JWT, Publicis, Shunya and Hakuhodo.

The DMG-owned operation D3 already handles advertising for the M6 and M3 marques.

Meanwhile, JWT and Publicis are joining Young & Rubicam and Euro RSCG in a pitch for Kangshifu's black tea ice brand. The project could lead to a realignment of the entire Kangshifu tea range, whose advertising is handled by Dentsu.