The major exception to the halt in advertising is Yili, which has taken out full-page ads to reassure customers. However, the Yili spokesman Liu Guoliang, coach of China's table tennis team, has said he will withdraw his endorsement of Yili milk following the scandal.
The World: Beijing - Milk scare boosts adspend by imported brands
A tainted-milk scandal has caused major Chinese domestic brands to freeze ad campaigns, while imported milk-powder brands have increased adspend.
