The World: Beijing - NBA of China appoints DMG for first brand campaign

The National Basketball Association of China has appointed DMG to create its first brand campaign.

The agency has been briefed with creating an integrated campaign that raises the profile of the NBA China Games, two annual tournaments that take place in Guangzhou and Beijing, featuring the Milwaukee Bucks and Golden State Warriors.

Following on from the tournaments, DMG will focus on further building the NBA China brand.

DMG was appointed to the account due to its previous sports marketing work and its close ties with US basketball stars, which the agency has obtained while working for Nike.