The World: Beijing - New rules let foreign companies into TV industry

Viacom and News Corp are expected to lead the charge into the Chinese TV industry following the relaxation of the country's foreign ownership rules, announced this week in Beijing.

The new rules, which will come into effect on 28 November, state that Chinese companies must hold a majority stake in any joint venture. Any joint venture must also have a unique logo, a ruling designed to prevent the promotion of foreign media brands in the Chinese market.

TV advertising in China was worth an estimated £2.7 billion last year.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content