The World: Beijing - New rules let foreign companies into TV industry

Viacom and News Corp are expected to lead the charge into the Chinese TV industry following the relaxation of the country's foreign ownership rules, announced this week in Beijing.

The new rules, which will come into effect on 28 November, state that Chinese companies must hold a majority stake in any joint venture. Any joint venture must also have a unique logo, a ruling designed to prevent the promotion of foreign media brands in the Chinese market.

TV advertising in China was worth an estimated £2.7 billion last year.

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