The World: Beijing - Premier League hit by lack of pay-per-view interest

Alarm is growing among England's Premier League clubs about the harm being done to their sponsors by the failure of a pay-TV deal in China.

The little-known Win TV pay-TV station in Guangzhou is said to have sold just 20,000 annual subscriptions.

The figure is well short of the projected 1.2 million and a tiny fraction of the ten million viewers who used to watch games for free.

With Italian, Spanish and German football still free-to-air, many fans have switched to these leagues.

Major English clubs are said to be putting pressure on the league to get out of the deal.