The alliance between Publicis Consultants Worldwide and Akin Gump Strauss Hauer & Field has been launched in Beijing. It will focus initially on the run-up to next year's Olympic Games in the city and the Shanghai World Expo in 2010.
Publicis Consultants Worldwide Plus Akin Gump will be headed by Charles Winner, the president and chief executive of Winner & Associates, a subsidiary of Publicis Consultants Worldwide.
Winner said: "With the focus on China on the global economic scene, and the importance of China, there have been stories almost daily on products and services involving China and Asia."
