The World: Beijing - Saatchis and Publicis to compete for Huiyuan brief

Huiyuan, China's largest fruit juice brand, is putting its creative account up for pitch. Publicis and Saatchi & Saatchi are reported to be competing for the business.

Last year, the brand accounted for about half of China's fruit juice market, with sales of $563 million.

The review follows a recent deal under which Huiyuan will provide products for more than 3,000 Wal-Mart outlets across the US. Earlier this year, it raised $307 million through an initial public offering in Hong Kong.

Danone, the French food and drink giant and a Publicis client, has a 22 per cent stake in Huiyuan. The fruit juice market in China is expected to become increasingly important to manufacturers over the next few years because of perceived health benefits.