The World: Beijing - Samsung appoints Euro RSCG to creative brief

Samsung has handed the creative duties for its mobile products in China to Euro RSCG Beijing.

The agency won the business following a pitch against Saatchi & Saatchi, and will now be responsible for producing the strategy and creative work for new product launch campaigns.

The first piece of work that the agency will produce will promote the new B7300, which launches in China at the end of this year.

Previously, Samsung's creative work for its mobile division was handled by an in-house creative team.