The World: Beijing - Six agencies to pitch for Carlsberg China brands

The international beer giant is looking for an agency to handle its Carlsberg Green Label and Chill brands.

Six agencies, including Ogilvy & Mather, Euro RSCG, Wieden & Kennedy and Young & Rubicam, are entering the pitch process, which is being overseen by the marketing consultancy R3. The incumbents - Bartle Bogle Hegarty and Fallon - will not be contesting for the business.

The review began with credentials presentations, and workshops are due to take place by the end of November.