The World: Beirut - Hachette teams up with Desiree Sadek for Elle launch

Hachette Filipacchi Medias is launching Elle Oriental into the Arabic-speaking market.

The launch, which is set for the end of May, will be the company's 39th international edition of the women's style magazine and will be available in both Arabic and French.

Published in conjunction with Desiree Sadek, a Lebanese publishing company, the title will be distributed in Lebanon, Syria, Jordan, Egypt, Kuwait and Maghreb.

In June, the Arabic edition will also be rolled out in the United Arab Emirates and Saudi Arabia.