The World: Boston - Circuit City awards Euro RSCG lead agency status

Euro RSCG has been named as the lead agency on the $150 million creative account for the home electronics retailer Circuit City.

The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship.

The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against Omnicom's OMD and WPP's Mediaedge:cia.

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