The World: Boston - Lending Tree switches account from Muller to Euro

Lending Tree, the embattled US online mortgage-lending service, has shifted the creative assignment on its $200 million-plus account from Interpublic's Mullen to the Havas-owned Euro RSCG in New York.

Mullen will continue to handle media for Lending Tree through its MediaHub subsidiary.

The new agency has been briefed to create an integrated campaign to relaunch Lending Tree.

Doug Lebda, Lending Tree's founder and the president of its parent company, IAC/Interactive Corp, said: "Lending Tree is at a major inflection point and requires an agency partner that thrives on innovation and speed to market."

IAC recently posted a $370 million loss, largely because of the subprime mortage crisis.

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