The World: Boston - Wendy's calls creative and media account pitches

Wendy's, the fast-food restaurant chain, has called a pitch for its creative and media accounts.

The Arby's-owned company, which has almost 7,000 restaurants worldwide, is reviewing all advertising disciplines, including its TV, media and below-the- line accounts.

The brand has asked a number of agencies, including the incumbents, to pitch for the business.

Kirshenbaum Bond & Partners is currently the lead creative agency on the account, although Saatchi & Saatchi X and Vidal Partnership also work for the brand. Media is handled by MediaVest.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus