The World: Boston - Wendy's calls creative and media account pitches

Wendy's, the fast-food restaurant chain, has called a pitch for its creative and media accounts.

The Arby's-owned company, which has almost 7,000 restaurants worldwide, is reviewing all advertising disciplines, including its TV, media and below-the- line accounts.

The brand has asked a number of agencies, including the incumbents, to pitch for the business.

Kirshenbaum Bond & Partners is currently the lead creative agency on the account, although Saatchi & Saatchi X and Vidal Partnership also work for the brand. Media is handled by MediaVest.


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