The World: Brussels - Research suggests advertising helps the economy

Seven out of ten people agree that advertising contributes to economic growth, according to a survey of 25,420 consumers in 50 countries by The Nielsen Company for the World Federation of Advertisers.

It also found that eight in ten think that advertising creates jobs and that 68 per cent of people believe that, as a critical driver of competition between companies, advertising leads to better products and lower prices.

The WFA commissioned the survey, called The Value Of Advertising, to gauge consumer attitudes to advertising as part of a broader campaign to champion the industry.

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