The World: Bucharest - Lixandru to head MediaCom's Romanian arm

MediaCom Worldwide has appointed Carmen Lixandru as the managing director of its Romanian operations.

She was previously the media director at Media Direction Bucharest, BBDO's media arm in Romania.

Alexander Schmidt-Vogel, the MediaCom chairman and chief executive, said: "Carmen has the capabilities and experience to lead MediaCom Bucharest, and continue building our business there. We welcome her to the MediaCom family, and look forward to her being part of a growing, successful and vibrant Romanian office."