The World: Bucharest - Omnicom unveils CEO to lead Romanian surge

Carmen Tanasie has been appointed as the chief executive of Omnicom Media Group Romania with a brief to extend the presence of its OMD and PHD networks in the country.

She spent four years at Wella Romania as the marketing manager before moving to head marketing for Coty Lancaster and, later, Beiersdorf. In 2004, she took on the role of international senior brand manager for Nivea Sun.

Barry Cupples, the OMG chief executive for Eastern Europe, said: "Carmen brings a wealth of experience that we believe will allow her to further develop our offering, making it even more attractive to our existing clients and prospective business."