The World: Bucharest - TV network in call for action over audience data

Antena 1, the Romanian TV network, has called on the public prosecutor's office to act on its allegation that TNS-AGB International, the country's official audience measurement company, provided incorrect data for its main news bulletin.

The station has accused TNS-AGB of acting "out of certain interests". TNS-AGB insists the data was correct.

According to TNS-AGB, Observator, Antena 1's bulletin, had a 4.1 per cent audience share during a six-week period in August and September. Pro TV, its main rival, enjoyed a ratings rise for its bulletin from 5.2 per cent to 7.2 per cent.

Antena 1 has appealed to the Romanian Association for Audience Research for an audit on TNS-AGB. But a result is unlikely before January, when the company will no longer be the official audience provider.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content