The World: Budapest - Discovery Channel launches Hungarian channel

Discovery Networks Europe has launched The Discovery Channel in Hungary with a dedicated local feed after a restructure of its operations in Europe and the Middle East. The channel will broadcast a mix of international programming and local content, with specific ad breaks for local advertisers.

Ad sales are being handled by R-Time, the RTL-owned sales house.

Discovery Networks Europe recently divided responsibilities for content, scheduling and marketing and PR between its regional offices.