The World: Budapest - Omnicom launches PHD alongside OMD Hungary

Omnicom Media Group has launched PHD, its second media network, in Hungary. Based in Budapest, it will have separate offices, staff and systems from its sister network, OMD, but will share research, buying and digital resources.

Imre Vernyik, OMD's director of strategy and consulting, will head the office. At the same time, the OMD managing director, Szabolcs Macher, has been promoted to the position of chief executive. He will be replaced by Lazlo Mez0, who was previously the client services director.