The World: Budapest - Orsolya Toth to run ZenithOptimedia in Hungary

ZenithOptimedia has appointed the former media auditor and consultant Orsolya Toth to take charge of its media operations in Hungary. She will replace the chief executive, Jonathan Cooper, who is leaving the agency.

Toth, who has worked at agencies in the Netherlands and the Ukraine, rejoined ZenithOptimedia at the start of the year as a buying director.

Andras Vigh, the ZenithOptimedia chief executive for Central and Eastern Europe and the Middle East, said: "Orsolya has both international and Hungarian experience in media agency, management and consultancy."

He added: "I believe her skills, relationships and market knowledge will be crucial to our plan for ZenithOptimedia Hungary."