The World: Buenos Aires - Draft/FCB/Lowe merger creates new agency

DraftFCB has formed a new agency in Argentina by combining the FCB, Draft and Lowe operations in the country.

The merger brings together 120 staff, including 38 creatives, who will work together under a combined leadership. The agency's client list will include Bristol-Myers Squibb, Iberia, Johnson & Johnson, Kraft and Nissan.

Pablo Poncini, who will be the president of the newly merged agency, said: "Our structure allows us to visualise the big picture - which tends to be a bit difficult these days, with the pressure of budgets and segmented marketing - and provide holistic communications solutions, not just massive advertising solutions."

Interpublic announced the global merger of its FCB and Draft operations in June last year.