Toyota has appointed Mediaedge:cia Argentina to handle its media planning and buying business in the country.
The agency won the account following a pitch against IPG's Brand Connection and the incumbent, Nava.
Mediaedge:cia will now work closely with Dentsu Argentina, Toyota's creative agency, in helping to build the brand in the local market.
Andres Gomez, the managing director of Mediaedge:cia Argentina, said: "We are delighted to be working with such a prestigious and globally respected brand."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
