The World: Buenos Aires - Mediaedge:cia scoops Toyota media account

Toyota has appointed Mediaedge:cia Argentina to handle its media planning and buying business in the country.

The agency won the account following a pitch against IPG's Brand Connection and the incumbent, Nava.

Mediaedge:cia will now work closely with Dentsu Argentina, Toyota's creative agency, in helping to build the brand in the local market.

Andres Gomez, the managing director of Mediaedge:cia Argentina, said: "We are delighted to be working with such a prestigious and globally respected brand."